would like to introduce you to Joana Almagro, a Manchester based fashion
designer, who’s originally from the Philippines and has not just a fantastic
new AW14 collection, but also a generally interesting aesthetic. I became aware
of her and her designs, because I received and invitation to the Frankfurt Style Awards,
which will be held end of September. The awards bring several very
talented designers together from all over the world, who are up and coming in
the fashion world. Joana is going to be part of the awards and because her
designs caught my eye I would like to show you her collection and also share a
little interview with you.
Her new autumn and winter collection was influenced by research carried out when studying at the Manchester
Metropolitan University in conjunction with the Science and Institute Museum
archives. Each silhouette has different types and references from air-crafts
that were significant in the late 1930's to mid 1940's. The capsule was based
on a particular air plane called Thunderbolt P47 which was the
most influential and powerful jet. All of her pieces are handmade with
care and passion in a small studio in the north of England.
When did your passion for design and fashion start and was it always clear to
you that you wanted to become a fashion designer?
began when I was 9 years old, when I started to learn basic sewing. On my 10th
birthday, my mother gave me a sewing machine as a gift and since then I never
stopped creating. It wasn't my intention to become a designer, all I wanted is
to make clothes for my dolls. What I dreamed of becoming, was the first
Filipina pilot to be honest ,but, then my family persuaded me to become a
nurse. However, I have realised that I am more than a nurse; I wanted to do
something to do with arts as I am very creative in my opinion. After I
graduated and worked as a nurse, I studied fashion at my own expense.
You are studying at the Manchester School of Arts, what tips do you have for
those that want to study fashion design or become a designer?
tip for every aspiring designer is to believe in yourselve no matter what. NEVER GIVE UP on the
dreams you want to achieve and always have a sense of reality that it won't
happened in a day or so. Study fashion design at any university or
college to broaden your skills, theory based analysis and learn to take it into action. I have strived
a lot to achieve my aspiration to become a designer. I worked in a different career field, even though I hated the job so much, but working as a nurse
helped me to be grounded and at the same time helped to make it possible to create my
designs in reality. Fashion design, provoking your thoughts and to be who you
are takes a lot of energy, therefore, do not forget yourself, take some time to balance your life in
regards of family, health and work. Lastly, continue creating, drawing or
researching until you come up with an idea that is brilliant. I believe that brilliance comes with great passion.
do you take your inspirations from?
take my inspiration from my childhood dreams, travels, libraries and museums
that I visited in the past. Especially when I am travelling around the world, I
like taking pictures because it provides me with an immediate source of
reference and facts. I also bring my pink notebook with me everywhere. I always
sketch ideas and forms whenever photography is not allowed and I like to draw to
enhance my design skills.
have a fashion blog yourself, how important do you think bloggers have become
in the fashion industry? Do blogs play a role for you as a designer?
is necessary that designers expresses their moods and ideas through social
media such as blogs. It can also help customers or trend setters to understand
where the collection came from or what the story was behind it.
Blogger are very important in the fashion
industry because they are a medium to reach out to people and let designers be noticed;
you can read all about new trends, style or the designer itself who’s behind those
fabulous clothes. This will also create sympathy for the clothing to outshine
and spread information that there are loads of unique pieces that need to be
your favourite must-have piece this season?
like bomber jackets, like those that are part of the collection I showcased in Toronto. I
just like the sleek raglan cut of them, because it consolidates femininity
and masculinity at the same time. It is also a versatile garment to wear in any
season, whether it's spring, summer or autumn, winter.
the key to a perfect outfit?
key to a perfect outfit is the fitting of the clothing. If you don't feel right
when wearing a dress then, it won't feel luxurious. Simple as that!
Labels: Autumn, AW 14, Award, Collection, design, Designer, fashion, introduction, Joana Almagro, Manchester, style, UK, Winter